CHŪNCHÉN focuses on deconstructing traditional Chinese aesthetics through a contemporary perspective, blending the practicality and comfort of sportswear and workwear into ready-to-wear designs. Drawing eclectic inspiration from traditional Chinese culture references like poetry, horticulture, and craftsmanship, the brand respects cultural heritage while creating a seamlessly integrated aesthetic world through a modern lens.
CHŪNCHÉN is committed to creative craftsmanship and a diverse yet carefully sourced selection of traceable materials, including but not limited to deadstock, recycled materials, organic natural fabrics, and high-tech functional textiles. Notably, the brand has pioneered the innovative deconstruction of natural latex protective gloves, creatively incorporating their components into designs to craft one-of-a-kind garments with vivid, three-dimensional structures and silhouettes.
CHŪNCHÉN is committed to creative craftsmanship and a diverse yet carefully sourced selection of traceable materials, including but not limited to deadstock, recycled materials, organic natural fabrics, and high-tech functional textiles. Notably, the brand has pioneered the innovative deconstruction of natural latex protective gloves, creatively incorporating their components into designs to craft one-of-a-kind garments with vivid, three-dimensional structures and silhouettes.